I just released my new open source project "Sandboy Surefire Reporting". It is a very clear and concise alternative report generator for Surefire XML files.

https://github.com/bischoffdev/sandboy

Our current test automation setup for end to end testing is using Maven for preparing the test data, running our test scenarios and creating a test report. Recently, I wanted to refactor the way we use Maven's lifecycles and found a surprisingly easy way to do just that.